Jingles are powerful rhetorical tools. This one is particularly effective- my sister and I memorized it when we were little and I haven’t forgotten it to this day. Coupling the catchy words with the cute puppy draws little kids like a magnet. And of course when said kids then sing the song everywhere they go (especially when they see a puppy) their parents will never forget it either.
Not only do they succeed in sticking themselves into your head, the advertiser’s for K-9 Advantix emphasize the value of their product. While spreading the word about their merchandise everywhere you take your kid is certainly helpful to the company, that doesn’t do much good if you don’t also buy what they are advertising. So they use the ethos of a puppy. If the dog in the commercial is so thrilled with the medicine that he is writing home about it, your dog will be happy with the gift too. And of course since the puppy in the commercial is running around outside (where all the fleas and tics are) and is clearly unaffected by them, K-9 Advantix is effective.
I don’t think I will ever forget this commercial- a song that ingrained in your brain never really leaves.
What is your favorite commercial song?
I don't have a commercial stuck in my head, but I do have the theme of "Wonder Pets," a cartoon that my daughters watch, stuck in my head. In terms of commercials, you're right: the creators want us to remember their "residual message," and a catchy jingle is one way to do that.
ReplyDeleteI agree- jingles are powerful tools, and we often don't even take them seriously. But we don't forget them either, especially when grocery shopping! And the old "Gold Fish- the snack that smiles back" song is my favorite!
ReplyDeleteAwww, I love this commerical! It's definetly one that I'll never forget the words to! The puppy is too cute for words. Jingles are so effective rhetorically. They get the message across and stay with you forever, especially the good ones. Nothing's worse then having an annoying song stuck in your head that you know all the words to.
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